What is Lead Generation

Lead generation is a marketing term which refers to a process of capturing, initiating, stimulating interests of the prospective customers in products and services to develop sales prospects. These include working on the consumer’s awareness, opinion, consideration, preference, and purchase.  

The concept of Lead Generation has been shifted following online development. The smart buyers or self-directed buyers are the independent buyers who research the products and services with the information they can get online before deciding to purchase. At this point, the Lead Conversion becomes a more challenging task for business practitioners today.

The Importance of Lead Generation

‘Leads’ refer to the potential buyers who show considerable interests in purchasing products and services. In order to get more sales online, a business needs to be focus & work on a sustainable relationship with the buyers. That’s why working on the customer’s interests through Lead Generation becomes an effective way to sell more online today.


Lead Generation Implementation

Lead generation is implemented in two major marketing strategies: inbound and outbound strategies. However, it should be noted that the Lead Conversion would require a more comprehensive, holistic approach.


Lead Generation in Inbound Marketing

Inbound marketing refers to converting initial interest in brand preferences to actual purchases. Here are some appliances of lead generation in inbound marketing:

SEO, Content, and Blog

SEO aims to help your business website get more online traffic but the content would play a crucial role in conversion. Customers are looking relevant, attractive, engaging, understandable, and comprehensive content. In other hands, search engine appreciates your quality site with ranking and authority.

Business Site

Convert visitors into leads by providing both relevant content and convenient site interface. As an exchange, users would fill a form or sign up for the newsletter which potentially increases the Lead Conversion rate soon.

Social Media

Be present in your social media channels including Facebook, Twitter, Google+, LinkedIn and so forth. Customers use social media platforms to research products and services from both peer customer reviews and influencers.

Lead Generation in Outbound Marketing

while inbound works on the buzzer area which contributes to general lead generation, outbound marketing deals with more specific elements. It uses external channels to deliver your message and stimulate interests.

Email Marketing

Email is one of the best ways to sustain a strong relationship and communication with your customers. Even though it looks conventional, email marketing is the most preferred medium for lead generation today.

Online Ads

SEO allows you to get more visitors to your website but online ads like display ads and Pay-per-Click Ads(PPC) allows you to reach more audience and targeted markets. You can showcase brands, promos, and events with display ads while PPC allows your business displayed on the search engines.

Content Syndication

It’s where your contents are republished in third-party sites. These include relevant articles, infographics, whitepapers, press release, and so forth. There, you can also place a link which directs leads to the relevant page of your business website.

Other Outbound Marketing Implementations

Outbound marketing allows you to apply other approaches for lead generation. These include direct mail, hosting a business event, sales development reps(SDR), Middle of The Funnel(MOFU), and so forth.


With this knowledge & understanding under your belt, generating leads and creating more buzz for your business online has never been easier! If you are stuck or don’t fully understand how you can generate leads, and in turn sales for your business, Drop us an email! we’re more than happy to help.