while inbound works on the buzzer area which contributes to general lead generation, outbound marketing deals with more specific elements. It uses external channels to deliver your message and stimulate interests.
Email Marketing
Email is one of the best ways to sustain a strong relationship and communication with your customers. Even though it looks conventional, email marketing is the most preferred medium for lead generation today.
Online Ads
SEO allows you to get more visitors to your website but online ads like display ads and Pay-per-Click Ads(PPC) allows you to reach more audience and targeted markets. You can showcase brands, promos, and events with display ads while PPC allows your business displayed on the search engines.
Content Syndication
It’s where your contents are republished in third-party sites. These include relevant articles, infographics, whitepapers, press release, and so forth. There, you can also place a link which directs leads to the relevant page of your business website.
Other Outbound Marketing Implementations
Outbound marketing allows you to apply other approaches for lead generation. These include direct mail, hosting a business event, sales development reps(SDR), Middle of The Funnel(MOFU), and so forth.