Having an online front that never closes and that can you can use to leverage yourself against your competitors is an invaluable part of any business designed for the future.
Not too long ago, your average customer had to do research the hard way! Ask people for insight on products and services, compare the market with different businesses and then had to look them up on the phone book!
These days, the process is much smoother, customers simply google what they’re looking for. They will choose their solutions based off the quality of information they find, and how easily they found it.
In this Article, we will discuss the steps to getting yourself online & delivering an experience your customers will love.
One of the greatest mistakes people make when building their first site is trying to do too much at once and not prioritizing the essentials.
What you wind up with is an endless list tasks you will need to do and things you need to cover.
It’s better to just start with the necessities and grow the website from there, it will help lay the foundations of your brand online, and open up better opportunities to understand your online audience.
We recommend the use of WordPress, it’s a super flexible and open source Content Management System (CMS) for building websites that can be modified to do literally anything!
Not to mention it’s free and almost half of the world’s websites are made with it.
At Aware Media, we believe that market analysis & websites go hand in hand. Knowing your audience and their wants & habits are essential. They need to be integrated and synergistic with your online presence.
What you think you want in an online approach is mostly different than what you really need. So the smartest approach is to start with a simple variant of the website you believe you need.
Test to determine what works and what doesn’t on your website with minimal time and money investment, unless you have a firm grip on your online audience. But beware, online audiences don’t directly mimic your real-world customer base.
When you understand what works well on the site & what doesn’t, only then is it a good idea to start investing and growing it. Google Trends and Google analytics are excellent and free ways to analyse your audience.
Competitor analysis is also a great way to find out what works in a similar market & can help lead you in the right direction for what you need on your site.
Make sure your domain name reflects your business name or what you do, try to be creative and make it short and sweet, so it’s easy for customers to type in and easier to link to!
Download WordPress and install it to your webhost, this will be the barebones framework of your site. Most web hosting companies will give support on doing this, or have an easy to use installer on their platform.
There are two ways to do this:
After building your website up and getting a better understanding of your audience, put these metrics to good use with keywords & Search Engine Optimisation (SEO).
There’s no better way to generate leads for your business than being the first link people click on Google.
Now you have knowledge to make a mark online with your business. Properly built websites that cater to your audience’s needs can bring in amazing results. If you’re still unsure on where to start, drop us an email, we’re more than happy to help you achieve your goal in the online world.