If you own or manage a website or blog, it is very important to look for an effective way to increase your page speed.
This increased page speed, in turn, enables you to improve user experience, increase the rate of conversions and help you improve your organic search engine rankings.
The rapid evolution of technology products has made it very much easier for people to improve the performance of their websites with plugin, frameworks, media content, scripts and so on.
It is very important that your website has a user experience metric that will make sure that most of your visitors are not leaving your website before it has even loaded in the browser.
Speeding up your website is one of the most important aspects involved in a website’s Search Engine Optimization (SEO).
Therefore, it can also be used to improve your websites’ conversion rate. Although the result might not be noticeable right away, the rankings will gradually start to improve over time.
The speed optimization of a website is the method that is used to improve the speed in which a web page loads.
The speed of a website has a great impact on the user experience, organic site traffic, Search Engine rankings, and total website conversion rates. This is why it is a very vital aspect of Search Engine Optimization (SEO).
The main reason why the speed of a website can improve search engine rankings and conversion rates is because of the fact that users and search engines find faster websites more appealing than a slower website and they quickly lose interest in them.
Internet users all over the world are more interested in web pages that load fast and if they encounter a web page that loads slowly many of them will leave the website.
Based on recent research by Google, it was discovered that;
- About 32% of web users leave a website if the website takes between 1-3 seconds to load.
- About 90% of web users leave a website if the website takes between 1-5 seconds to load.
- About 106% of web users leave a website if the website takes between 1-6 seconds to load.
- About 123% of web users leave a website if the website takes between 1-10 seconds to load.
Search engines like Google also prefer a website that is fast to load and this is why most of them often consider the speed of a website when ranking them for Search Engine Result Page (SERP).
The main reason why search engines prefer faster loading websites is that their main goal is to provide a great experience for their users.
So if you want your website to have a great search engine ranking, it is very important to improve the speed of your website.
Most of the search engines available including Google prefer a website that has a load speed of about 3 seconds or lower. It is also very important that you consider the speed of your competitors’ website to understand how fast you need to make your website load.
The methods that are often used to speed up a website to improve search engine rankings and get better conversion rate include;