Finding the best keywords to rank #1 on Google is considered to be one of the most important aspects of both Search Engine Optimization (SEO) and content optimization. However, it can be very challenging to choose the right keywords to rank #1 on Google.
This is mainly because there has been a rapid evolution of search analysis and behavior, and search guidelines in recent times.
So if you want your web pages and content marketing to provide the optimal results, then it is important for you to learn the proper way to perform research and use relevant keywords.
Keywords are simply words and phrases that identify what people from around the world are searching for and describe the topics that you write about on your website.
Generally, these keywords serve as a link between the content in your website and your audience while also helping them find the site.
Keywords research is the method of looking for the keywords that people enter into search engines like Google so that they can be used for your web pages, content creation, and marketing. Keyword research is considered one of the most important parts of Search Engine Optimization (SEO).
Google considers Keywords a very important factor for SEO ranking when they are ranking website content in the Search Engine Result Page (SERP).
Having a proper keyword for your content will enable Google to understand what it is about and make it possible for it to display the website in the Search Engine Result Page at the right time in response to a search query.
Keyword research enables you to know what kind of topic the people like to search on the internet and take that into consideration for your content strategy.
By getting the precise topic your target audiences are looking for, you will be able to optimize your content to give them their desired result. The following steps should be followed in order to find the best keywords to rank #1 on Google;
Even if you already have some keywords in mind to use for your website, it is still important to fact-check your ideas. You can start by using many keyword research tools to determine the exact search volume for the keywords as well as the competition before you make the final keyword choice. The factors to be considered before you choose a keyword for your website;
After these steps, it is also important to make a list of close variations of your primary keyword because these will help you when you are writing and optimizing your content in the future.
Generally, the more specific the keyword, the easier it is for you to determine the searcher’s intent and the easier it will be for you to provide the searchers with their desired result. User Intent is simply a term used to describe the best guess at what the person using the search engine is really looking for. For instance, when considering two keywords, phones and iPhones, you will find that it is much easier to determine the user intent for iPhones than it is for phones. This is mainly because there is a wider range of phones than iPhones. So when you are choosing a keyword, it is important to determine the one the type of content that serves the keyword best. So if you are selling iPhones, the best keyword to choose would be iPhones and not phones.
After you have selected a keyword for your website, try to search for that keyword on Google and a few of the other search engines available to see what your competitors are already using. When doing this, it is very important to take note of;
After doing all this, you should look for a way to differentiate yourself and make your website look unique. You will need to get your website to be on the same level as your competitors in order to do better.