Create an action plan
Developing a simple to follow action plan is a substantial step to ensure your blog articles are enlightening, informative, and highly relevant to wider business targets, such as new product releases or the evolution of new solutions.
A blogging action plan also lets you find out suitable subjects beforehand, and devote time or resources to developing the material (that could include graphics, video or audio in addition to text).
You can easily schedule blog posts and find trending article topics using Google Trends to ensure you’re writing the right topics for your industry.
Integrate blogs with other marketing
Business sites work best when used together with other advertising tools, including other social mediums. Make sure to share your posts to kick-start traffic to your new entries.
Update your articles
Keeping your readers interested is dependent upon you using fresh, interesting and relevant articles. Social media users have told researchers that they need giveaways, discounts, invitations to events and product information from companies.
At the same time, be careful not to write blog posts which do nothing more than promote your business services and products – the most effective blogs both entertain and inform.
In addition, track news and developments in your wider industry, also consider interviews with industry experts as potential ‘starting points’ for blog entries that reveal how your business remains up to date.
Promote your site
When you finish your blog post make sure to promote it with other social media. Include a link to your new article in your main navigation menu & Facebook Page. Send emails to your customer base & let them know about your new content.
Bring readers
Blogs easily Let readers get updated via RSS (a feed that informs them when something has been upgraded on the site ). Readers might also be able to choose to get notifications via email whenever you update the site with a new article.
Assign responsibility
You need to appoint someone for the up-keep of your blog and moderating comments left on posts.
In a small business this might be the business owner. In larger companies this may be a communications supervisor or whole advertising department.
In most cases you want to offer training, tools and other types of service to make sure your business site achieve its desired results.